AI Insights · Timothy · July 2024
Q2 2024 Film & Television App Trends in the US: A Sensor Tower Report
An analysis of the US top 5 Film & Television applications in Q2 2024 shows dynamic trends in downloads and user engagement. Sensor Tower provides a detailed look at the performance metrics of these leading streaming services.
In Q2 2024, the US Film & Television app category witnessed varying trends across top players. Data sourced from Sensor Tower reveals how each app performed on the unified platform in terms of downloads, revenue, and weekly active users.
Max: Stream HBO, TV, & Movies saw a significant jump in revenue from $16M to around $2.6M within the quarter. Downloads peaked at 6.6M in the third week of May, with weekly active users climbing steadily to 12.5M by the end of June.
Netflix exhibited a more stable revenue range of $140K to $200K throughout the quarter. Downloads varied, reaching a high of 986K in the last week of June. Weekly active users showed slight fluctuations, maintaining a base of around 51.5M.
For Disney+, revenue experienced highs and lows, starting at $3M and dipping to $2.3M before rising back to $3.9M. Downloads had a modest fluctuation, remaining under 618K, and active users saw a slight decrease from 5.9M to 4.9M by quarter's end.
Amazon Prime Video showed consistent revenue, hovering around the mid-$500K mark, with a notable peak of $607K in early May. Downloads saw a high of 547K in the final week of June, and weekly active users grew from 6.8M to 7.9M, indicating a positive engagement trend.
HBO Max: Stream TV & Movies faced a sharp revenue drop from $2M to $62K early in the quarter. Downloads mirrored this decline, plummeting from 985K to 105K. However, weekly active users remained relatively stable, hovering around 24K.
For more in-depth insights and detailed app performance analytics, Sensor Tower's comprehensive reports provide valuable data for market analysis and strategic decision-making.
